II
values
DNA Values – what we stand for
Our values define our attitude, reflect the identity of our company and moreover, they are the basis for every action and initiative for all of us. They are the unique characteristics of our corporate group with all belonging companies. You, as a Brandretailer should be able to fully identify with them!
Development Story
In a small working group - consisting of company players from different fields of expertise and of course our founder Bodo - the company values were elaborated during a DNA Workshop.
All workshop participants first created a collage of visual elements that stand for our company. The elaboration of visual codes enabled a subconscious access to existing values and beliefs. The next step was to work out the values and themes of the selected Moods & Objects as well as to create boundaries.
After this “warm-up”, the next and most important step was to find the right topics for the corresponding value category - substantial values, core values and differentiation values - by asking the right questions - and thus, in the final result, to firmly anchor the unique values of our company not only as a feeling that we all have intuitively in us but as an irrefutable manifesto and to make them tangible and comprehensible for all employees.
